This is Central independent television.
Central independent television was the ITV franchise holder for the midlands. Prior to 1982 they was called ATV, that stands for, associated television. I personally don't know to much about ATV as I was far to young but Central, is what I remember most. I am going to post some quotes from wiki as there is a very good artical about central. Please see links for the full details.
"Quotes"
Central Independent Television, more commonly known as just Central and now ITV Central, is the British Independent Television contractor for the Midlands[1], created following the restructuring of ATV and commencing broadcast on 1 January 1982.
Central retained ATV's sub-regional split; one sub-region for the West Midlands (with studios in Birmingham), and one for the East Midlands (with studios in Nottingham). There were few differences between the sub-regions, but each had its own news service and advertisements
Central West - based in Birmingham Gas Street predominately operating from the Sutton Coldfield, The Wrekin and recently Ridge Hill transmitters and associated relays.
Central East - with newsgathering centre in Nottingham but now based in Birmingham Gas Street, operating from the Waltham transmitter and associated relays.
ITV Thames Valley - Now shared with Meridian. Previously two subregions; Central South and Meridian North, merged in 2006. Central South's Abingdon base has been retained as a newsgathering centre and general office, however produced from Meridian's studios in Whiteley, Hampshire. Broadcast from the Oxford and Hannington transmitters plus associated relays.
Please see links below, for the full history of Central independent and ATV
I will use this page to show some Central videos from around the web. Also the logo's that central used. The most well know logo central used was the central cake. That happens to be one of my favorite. Please see videos below. The very first central Ident was, what was called, the central moon, it looked like a moon with a shadow like a "C" for central.
